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Live commerce promise vs reality
How brands are dropping the ball on tying top-of-funnel to outcome
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What is Sparrow One?
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Will AT&T sell off Xandr? Part 2
Here we go again
May 21
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The procurement process is broken
How a running joke can become your most strategic department
May 14
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Revisiting the value of ads
And the search for a more sustainable advertising ecosystem
May 7
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Three critical roles your company sorely needs
But that likely aren’t on your hiring plan (and how to fix that)
Apr 30
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Apple takes an anti-advertising approach
The app store business model goes beyond the app stores
Apr 23
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Sales training: A missed opportunity
The big Q1 kick-off is over: Now what?
Apr 16
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Advertising formats worth paying attention to
And how to size them up
Apr 9
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Sparrow One
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