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All the metrics are bull
And everyone knows it. Now what?
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What is Sparrow One?
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Twitter’s post-advertising opportunity
Building a distribution platform for creators in real time
Feb 19
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Clubhouse and the new platform generation
How a buzzy startup may be ushering in a new crop of social platforms
Feb 12
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The State of Antitrust
A look at different global regulatory efforts and what's next
Feb 5
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US influence in global advertising
3 top-of-mind issues for US advertisers in 2021 that don’t translate elsewhere (yet)
Jan 29
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Your questions, our answers and general Q1 trends and thoughts
Revisiting some of One’s earlier topics and our now quarterly mail bag
Jan 22
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What if Google never acquired DoubleClick?
5 scenarios for ad tech's alternative history
Dec 11, 2020
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Marketing as the harbinger of business agility
Yesterday's cost center, tomorrow's mission control
Dec 4, 2020
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