Sparrow One

How to build most valuable teams (MVTs)

Extending a product management concept to leadership

Sep 29, 2023

4

August 2023

Revisiting the Streaming Wars

How have our grades aged?

Aug 25, 2023

1

July 2023

Recalculating the new math in media

Hollywood strikes and content production costs incompatible with consumption

Jul 28, 2023

2

June 2023

Revisiting Google’s DoubleClick Acquisition

Quick, to the time machine!

Jun 23, 2023

3

May 2023

How to do Cannes Lions right

Putting the ROI in Riviera

May 26, 2023

4

April 2023

Are data clean rooms here to stay?

Myth vs. reality in martech’s newest buzzy acronym

Apr 21, 2023

6

March 2023

How generative AI could impact knowledge work

Companies need a POV and a plan

Mar 24, 2023

2

February 2023

Buzzword alert: advertising supply chain optimization

Fewer partners can pay big dividends

Feb 24, 2023

2

January 2023

A Frank look at a fake user base

When due diligence fails the data quality test

Jan 27, 2023

6

December 2022

The opportunity in Big Tech's mass layoffs

Revisiting team vs individual hiring

Dec 2, 2022

3

October 2022

Revisiting Marketing & Business Agility

When new formats rub up against old processes

Oct 21, 2022

3

September 2022

Peloton: When Media, Tech, & Commerce Collide

Rowing through a corporate identity crisis

Sep 23, 2022

4