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Sitemap - 2020 - Sparrow One

What if Google never acquired DoubleClick?

Marketing as the harbinger of business agility

Newsletters as an unlikely new audience platform

Re-thinking the physical store

The New Marketing Infrastructure Layer

Dotdash: Evolution Of A Modern Publisher

The Rule of Threes: The subscription economy from a consumer’s perspective

Your questions, our answers, and general Q4 thoughts

Behind the buzzword: Data quality

Technological sovereignty as a concept

We're having the wrong conversation on privacy

Will AT&T sell off Xandr/AppNexus?

TikTok's last dance

Behind the buzzword: In-housing

The Fortnite app store rebellion

Why all commerce is e-commerce now

Entertainment goes DTC

How the pandemic is changing the future of sports

Self-serve ads and the rise of DIY advertising

Spotify and the reimagined audio walled garden

The trouble with platforms

What is the value of an ad?

The Quibi that could have been

30 months in a CMO's chair

The economics of news & how to monetize quality journalism

The great e-commerce acceleration

The digital transformation rabbit hole

The programmatic supply chain non-surprise

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